Introducing Fernando Hiro, an esteemed photographer, videographer, and director of Japanese heritage, whose early passion for visual arts evolved into a distinguished career marked by creative excellence. Embarking on his photographic journey in Japan, Hiro immersed himself in one of the most prestigious photography courses of his time, laying the foundation for a career characterized by innovation and expertise.

Transitioning seamlessly from analog to digital photography, Hiro strategically expanded his skill set to include videography and direction. He has captured poignant moments of renowned artists such as Fernando & Sorocaba, Luan Santana, Jorge & Mateus, Zezé di Camargo & Luciano, and Chitãozinho & Xororó. Beyond his role as a photographer, Hiro played a pivotal role in shaping the solo career of Michel Teló, offering not only photographic expertise but also contributing to the strategic trajectory of Teló's success.

A career highlight for Hiro was his directorial role in the inaugural season of "Bem Sertanejo," a show that later transformed into a book featuring his own photography. Expressing gratitude for the rewarding collaboration with his friend Michel Teló, Hiro's creative vision extended to directing the music video for the global hit "Ai Se Eu te Pego," solidifying his presence in the photography and videography realms of the digital phonographic market.

In 2015, Hiro established Dezcarga, a cutting-edge marketing agency specializing in digital content. Serving a distinguished roster of music artists including Mumuzinho, Maneva, Matheus & Kauan, and Projota, the agency strategically operates from São Paulo, positioning itself in close proximity to the headquarters of major music and video streaming platforms.

Hiro actively contributes to the Brazilian market, particularly within the burgeoning domain of live streaming events. Collaborating closely with his dedicated team, he ensures seamless operations and the successful execution of projects, underscoring his unwavering commitment to artistic excellence and client satisfaction.

Presently, Hiro's extensive portfolio encompasses over 400 CD/DVD covers, and the video clips he directed have collectively garnered an impressive 4 billion views on YouTube. His multifaceted journey stands as a testament to his unwavering dedication, leaving an indelible mark on both the artistic and business facets of the Brazilian music scene.